You know I love your products, correct? I adore your rub ons and find your papers toothsome. That said, I have one red word for you:
I mean, honestly. Misplaced apostrophes in emails and scrapbook journaling and blog entries are one thing. Typos happen! But on a printed sheet of stickers that's been sent to stores for people to buy? Hmmmmmm. Maybe you need an editor. At the very least, a proofreader who is proficient with apostrophes, contractions, and possessive pronouns.
I know a few if you need recommendations.
Granted, when I pointed this out to the girl at the scrapbook store, she looked at me blankly, that thoroughly-wrong apostrophe not even registering to her. (I confess that when I picked up the stickers, the "it's" was the first thing I noticed.) When I pointed it out, she said "I don't think most people will care. Or even notice." I didn't know whether I should groan in frustration or just nod my head in acceptance. That is, after all, why grammar/usage/spelling/ apostrophe errors happen in the first place: most people just don't care about them.
I just thought you should know that this is one sheet of stickers I won't be buying. Even though the rest of them are really, really cute. I can't buy it on principle. It offends my inner uptight grammarian.
My husband, however, would like to thank you. And to encourage you to make similar errors in the future.